Srinagar, April 8: Breaking away from conventional advertising norms, Srinagar witnessed a floral extravaganza as Saifco Cements Private Limited unveiled a mesmerizing 3D floral hoarding, marking a paradigm shift in Eid festivities.
Crafted under the visionary guidance of Mr. Jehad Shora of ‘Autum‘, the 20×10 ft masterpiece, adorned with over 1400 fresh flowers and 500 artificial blooms, stands as a testament to innovation and creativity in the heart of the city.
Speaking on the occasion, Director of Saifco Cements Pvt. Ltd., Suhail Gunna, expressed pride in the unique concept, stating, “Amidst the bloom of spring in Kashmir, our initiative aims to infuse joy and vibrancy into every corner, embodying our unwavering commitment to excellence.”
Mr. Shora, the creative genius behind the project, revealed the meticulous planning and execution involved, culminating in a breathtaking display at the MA Road junction. Despite time constraints, the message transcends boundaries with prints across fifteen other locations in Kashmir.
Director of A1 Advertising, Ahsan Ali, shed light on the technical prowess required for installation, highlighting the monumental scale and weight of the hoarding, a testament to the dedication of the seven-member installation team.
Established in 1997, Saifco Cements Pvt. Ltd. has emerged as a beacon of quality and reliability in the Kashmir valley, providing emplo
yment opportunities to over 500 individuals directly and impacting the lives of more than 10,000 wage earners across the region.
As Srinagar basks in the beauty of the floral spectacle, the 3D hoarding serves as a harbinger of change, heralding a new era of advertising innovation and creativity in the picturesque landscapes of Kashmir
